Hublot and Ahmed Seddiqi & Sons unveil calligraphy-inspired watches at Dubai Watch Week

A part of the Classic Fusion Black Magic collection, these watches were crafted in partnership with acclaimed calligraphy artist Wissam Shawkat

Hublot, in collaboration with Ahmed Seddiqi & Sons, has unveiled two exclusive special edition timepieces during the 6th biannual Dubai Watch Week. These watches, part of the Classic Fusion Black Magic collection, were crafted in partnership with acclaimed calligraphy artist Wissam Shawkat.

The two timepieces, designed specifically for the Emirati clientele, pay homage to Arabian heritage, drawing inspiration from Arabic phrases and words. The calligraphy adorning the dials, expertly crafted by Shawkat, showcases vibrant colours that beautifully complement the sleek black cases and dials. The phrases “Al Zaman” and “Al Waqt,” both translating to “time” in Arabic, apparently symbolise the fusion between the watch brand, Arabian culture, and calligraphy.

The Classic Fusion Black Magic Dubai Watch Week comes in a 42-mm case, featuring Hublot’s black ceramic bezel and the HUB1110 self-winding movement with a 42-hour power reserve. The intricate calligraphy on the dial is reminiscent of Dubai’s dunes and urban skyline.

For enthusiasts seeking opulence, the Classic Fusion Black Magic Diamonds Dubai Watch Week boasts a 38-mm size, adorned with 36 black brilliant-cut diamonds set on the polished black anodised aluminium bezel. The addition of Shawkat’s calligraphy alongside the sparkling diamonds creates a fascinating visual synergy between timekeeping and artistic expression.

Speaking about the collaboration, Hublot CEO Ricardo Guadalupe expressed excitement, stating, “We are pleased to reveal a special collaboration resonating Hublot’s interpretation of Arabic heritage and culture – adding a great touch to the Art of Fusion.”

David Tedeschi, Hublot Regional Director for Latin America, the Middle East, and Africa, emphasised the watches’ significance, stating, “We promised culturally-relevant luxury alongside unique creativity; we are confident that these timepieces – perfect for men & women – will be enjoyed and sought after.” Mohammed Abdulmagied Seddiqi, Chief Commercial Officer of Ahmed Seddiqi & Sons, echoed the sentiment, highlighting the collaboration’s tribute to heritage and culture, representing unique artistic techniques in partnership with the incredibly talented artist.

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