Swiss watchmaker was the Official Timekeeping Partner of the 2023 event held in February
Swiss watchmaker Norqain has launched a limited edition watch to mark its association with the Dubai Marathon as the Official Timekeeping Partner. Since the run, which was held on Sunday, February 12, was the 22nd edition of the Dubai Marathon, the unique watch has also been limited to 22 pieces.
The watch is part of the Wild One collection developed by Norqain together with industry legend Jean-Claude Biver, and boasts an ultra-light case thanks to the proprietary ‘NORTEQ’ material, said to be six times lighter than steel and three-and-a-half times lighter than Titanium. The dark grey case and strap contrast with the gold-plated skeletonised indices that stand out against the dark green laser-cut dial. The caseback shows the silhouettes of the Burj Al Arab hotel and the twin Emirates Towers, along with the inscriptions ‘2023 Dubai Marathon’, ‘Limited Edition’, and ‘One of 22’. Visible through the transparent caseback is the Caliber NN201 automatic movement that is Chronometer certified and with 70 hours of power reserve.
“We are very excited to partner with the Dubai Marathon as a souvenir for Dubai Marathon runners the Official Timekeeper,” said Norqain CEO Ben Küffer. “Together with our strategic retail partner Ahmed Seddiqi & Sons, we want to underline our commitment to the UAE and further develop our brand in this great market. We are looking forward to a strategic long-term partnership.”
The family-owned and independent watch brand’s commitment to the Middle East’s oldest international marathon was warmly welcomed by Event Director Peter Connerton. “We are pleased to welcome Norqain as our Official Timekeeping Partner,” he said. “It’s a dynamic brand that reflects the ambitions and values of the Dubai Marathon itself. We are flattered that their direction towards marathon running saw them target events in New York City and Dubai and we take great pride in welcoming them to the Dubai Marathon family.”
The Wild One Dubai Marathon Limited Edition watches will be available in the UAE starting March 2023.
Earlier, Norqain had also launched a limited edition of the Wild One to mark its association with the New York Marathon, with 262 pieces made available in a nod to the 26.2-mile distance of the marathon.